Bachelor of Business Administration with Marketing Specialization

The Bachelor of Business Administration (BBA) with a specialization in Marketing focuses on marketing managers; creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands of markets in different countries and cultures. Students must complete sixty (60) credits of Required Courses (15 of the 60 credits comprise the specialization). The course lists below list the Required Courses for the BBA with a specialization in Marketing. The remaining sixty (60) credits required for graduation can be fulfilled through the General Studies courses.