Business Name Development
Thinking of starting a new business? Do yourself a favour and invest wisely in the business naming process. We’re not suggesting that a company can’t succeed with a poor name. What we are saying is that the ongoing task of building a brand is made much easier, and more cost-effective, when the mere mention of your business name creates a positive and lasting impression on your target audience.
A powerful business name is the result of a powerful positioning strategy.
The key to developing a powerful business name is finding a fresh way into the hearts and minds of your customers. Redefine, and own, the conversation in your industry. And engage people on as many levels as possible. The best company names represent the ultimate process of boiling these ideas down into a word or two.
Creating great company, or product, names requires a process.
A naming process that is clear, insightful, logical, and focused will lead to a name and tagline that serve as powerful components of your brand strategy.
Mystique’s name development process is flexible to allow us to customize it to your company’s specific needs.
Do you need help developing a powerful name for your business? Put Mystique's brand naming experience to work for you.