Cif active gel

Everyone knows real life is dirty. And there's no point in pretending it's easily taken care of - it has to be cleaned thoroughly. Cif is the only everyday cleaner that deals with even the toughest dirt without damaging surfaces.

Flexible & convenient

More recently, Cif has extended its core strength - its 'strong yet gentle' cream heritage - into new arenas, giving consumers greater flexibility and convenience. In India, we've developed a specialist protective coating for our hand dishwash bar that prevents it turning 'mushy' when it's left in water. In the UK Cif has sponsored a popular prime-time TV programme, How Clean is your House about tackling Britain's dirtiest houses and toughest cleaning jobs.