Our diversified resources and heavy investment in research and development and manufacturing allow us to efficiently bring global knowledge and technology to our customers. This is evident in our plans to launch 15 new active ingredients by 2006, providing Canadian growers with even more choice.
Our Mission and Vision
Our vision is to be the world's leading agricultural innovator, optimizing crop production, improving nutrition and enhancing quality of life.
Our mission is to enhance value by delivering products and services that satisfy customers' needs and contribute to the sustainability of agriculture. Through customer focused partnering, marketing and sales expertise, and broad R&D and manufacturing experience, BASF will work hard to earn our customers' business.
Innovation for today
BASF Canada is a leading supplier of crop production products, including herbicides, fungicides and insecticides for cereal, oilseed, pulse, corn, soybean and specialty crops.
Headline is the first product that will be brought to you that is based on the exciting new active ingredient, F500™. The active ingredient F500 controls a broad spectrum of diseases in many crops. Headline is the product based on that active ingredient designed for the Canadian Pulse Grower. Headline is more active on the most devastating fungal diseases in pulse, including Ascochyta and Anthracnose. It delivers an unprecedented level of control that will give you increased confidence when it comes to growing these valuable crops. Headline offers excellent crop safety and the ability to apply prior to or at the onset of, disease infestation. Headline lets you take control of your future.
Another example of innovation available to producers today from BASF is the CLEARFIELD™ Production System. Developed to improve yields, the CLEARFIELD Production System consists of seed and herbicides to help growers' optimize resources from planting through harvest. CLEARFIELD combines advanced genetics produced using enhanced plant-breeding methods with state-of-the-art herbicides. The seed and herbicides are specifically developed to work together to produce greater yields. Each herbicide in the CLEARFIELD family is custom designed to provide exceptional contact and soil activity to control the weeds most likely to plague a specific crop. The CLEARFIELD production system is a non-GMO innovation. Currently the CLEARFIELD system is registered for canola and corn in Canada and will soon be available to wheat growers.