Search Engine Optimization
Organic Search Engine Optimization, attain and sustain search engine results.
Search engine optimization is the process in which a website is analyzed and changed in order to better allow search engine indexing and the overall improvement of traffic (quantity and quality) through the enhancement of content, keywording, Meta tags, and overall website design.
The overall goal of search engine optimization (S.E.O.) is to land in the top 30 results or page 1-2 on a search engine for the specific key words that best fit your website. Over 90 of search engine users won't look past the third page, and ideally you want to be on the first page of search engines to really see a perceivable increase in traffic.
The keys to an effective S.E.O. strategy are proper keyword selection, effective content, and a properly designed website that search engines can read effectively. There are many other tactics that can reinforce these major strategies but these are the most important building blocks for an effective S.E.O strategy. When you combine effective S.E.O. and social media you can start to build a consistent level of low cost and effective website traffic to your website every month. Eventually if your S.E.O. strategy is effective search engines might rank you as an authority for your content which will even further boost your ranks on search terms and drive even more traffic to your website.
All websites designed by B2B I.T. Services come with search engine optimization built in, and depending on the package level of your website many of the key factors for an effective S.E.O. strategy will be put in place for you. We do the research and the major design components of your website so you don't need to worry about the technical aspects of website marketing. At B2B I.T. Services we provide you with the tools you need to compete online with other websites and drive traffic to your website.